Design & Technology

Your Line or Mine
An interactive installation for Stedelijk Museum Amsterdam
where visitors help to draw an ever-changing animation film.

The Skeuo Office
A proposal for skeuomorphism for the workplace.
Commissioned by the Chief Government Architect of the Netherlands.

After 50 years of pointing and clicking, we celebrate
the nearing end of the computer cursor with a music video
where all our cursors can be seen together for one last time.

Digital campaign for Hito Steyerl's solo exhibition
at the Van Abbemuseum in Eindhoven

Conditional Design Workbook
An introduction to Conditional Design and a workbook inviting you to DIY.
Order now at Amazon

The technology behind our crowd sourcing projects
is available for third party licensing.
Take a look at, and

Ongoing identity work for Unite:
Unity Technologies' game development conferences
Check out the Unite 2013 Animation Showreel

To see the point, visit

What if Google Maps went live…
Public space as performative space.
Watch on YouTube

Red Fungus - part of the Fungus series
which has been executed by museum visitors
in various museums all over the world.

Sand Pen
Write bright ephemeral graffiti messages
with sand using a gigantic pen on wheels.

About Our Studio

Moniker is an Amsterdam based design studio founded in 2012 by Luna Maurer, Jonathan Puckey and Roel Wouters. With Moniker, which means nickname or pseudonym, we work on commissioned design projects while also investing in projects of an autonomous and experimental nature.

The studio works across various media for a diverse range of clients ranging from those in the cultural field to commercial companies.

With our projects, we explore the social effects of technology - how we use technology and how it influences our daily lives. Often, we ask the public to take part in the development of our projects. The resulting projects expand and grow like plants, displaying their inner organisational process.

Moniker specializes in interactive, print, video, physical installation and performance work.

Thursdays Afternoons

Every other thursday we take our time to develop ideas and experiment with different media, materials and technologies. We play with instructions, taking turns, participation and interaction.

Every other week we publish the results of the latest Thursday Afternoons Workshop on


Tweede Leeghwaterstraat 7m
1018 RA Amsterdam

For enquiries please contact our office manager Eve Dullaart:

Phone: +31 20 779 11 80
Twitter: @studiomoniker
Facebook: studiomoniker

Selected Clients, Commissions & Collections

AOLNTRzZzCoBoLIAFW139SKORVPROCASCOSTEIMDesign&De BalieHot ChipCAZZUIDASPupkin FilmMetropolis Mhet KlokhuisDe PaviljoensSNS REAAL FundNew York TimesEsquire MagazineArti et AmicitiaeEye Film InstituteSandberg InstituteUnity TechnologiesLondon Design MuseumPiet Zwart InstituteSundance film festivalBritish Film InstituteDutch Cultural media FundThe Netherlands Film FundStedelijk Museum AmsterdamGraphic Design Museum BredaStedelijk Museum de LakenhalGraphic Design Festival ChaumontNetherlands Media Art Institute (NIMk)

Selected Exhibitions & Presentations


  • United We Work, Stroom, Den Haag, NL (Current)
  • Spectacle: The Music Video, Museum of the Moving Image, New York, US (Current)
  • Lecture, Insights 2013 Design Lecture Series, Walker Art Centre, Minneapolis, US.
  • Graphic Happiness, 100 years of Dutch graphic design, selected institutes in Guangzhou, Shanghai, Beijing, Chengdu, CN. (Current and upcoming)
  • Lecture, Yale School of Art, New Haven, US


  • Graphic Happiness, 100 years of Dutch graphic design, University of Art Museum, Nanjing, CN
  • Yes we’re Open, Netherlands Media Art Institute, Amsterdam, NL
  • International Documentary Film Festival Amsterdam,, Amsterdam, NL
  • Spectacle: The Music Video, Contemporary Arts Center (CAC), Ohio, US
  • Lecture, Toffie Pop Culture Conference and festival, Kaapstad, SA
  • Lecture, It’s Nice That, London, UK
  • Lecture, Ecole Cantonale d’Art de Lausanne (ECAL), Lausanne, CH
  • White Noise, When Graphics Make the Noise, 23e Festival International de L’Affiche et du Graphisme de Chaumont, Chaumont, FR


  • Graphic Design: Now in Production, Walker Art Center, Minneapolis, US
  • Lecture, Studium Generale, St. Joost, Breda, NL
  • Redundancy, ExperimentaDesign 2011, Lisbon, PT
  • Lecture, Launch Graphic Magazine, Amsterdam, NL
  • Follow The Rules Before You Use The Pool, Index Festival, New York City, US
  • Connecting the Past and the Future, Graphic Design Museum, Breda, NL