Anti-Selfie Club

Interactive reflection on the Black Square

Play the Anti-Selfie Club campaign video above

The Beyeler Foundation invited us to develop the digital campaign for the exhibition Black Sun. The group exhibition focuses on the lasting influence of Kazimir Malevich and his Black Square upon art right up to our own day.

Malevich was one of the very first abstract artists. He created art that did not attempt to represent an accurate depiction of reality. Instead he focused on basic geometric forms, such as circles, squares, lines, and rectangles.

When Malevich unveiled the Black Square in 1915, it was placed high up on the wall across the corner of the exhibition space. Though this position might mean nothing to the average non-Russian viewer today, it was the same sacred spot that a Russian Orthodox icon of a saint would sit in a traditional Russian home.

To bring this juxtaposition to the current day, we created the antiselfie.club ➝ an online webcam tool, which covers peoples faces with abstract shapes derived from the works of Malevich.

Selection of Anti-Selfie Club Members

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